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BMW X5 Ride & Drive
SYNERGYK partnered with Precision Dynamics of Phoenix to execute 2007 BMW X5 Ride and Drive Program in the USA! The tour brought 2 teams of Pro Drivers, Driving Coaches and Support staff from across the U.S.A. and Canada to 4 Cities in 4 different states between November 6th and December 15th.
Participants from BMW Centers across the country were invited to South Carolina, Illinois, Arizona, and California to discover the 2007 X5 and live the BMW experience in a variety of learning modules. These activities were designed to train and help participants deliver a better experience for all consumers visiting their Centers.
Each participant took advantage of the opportunity to experience the X5’s dynamic characteristics resulting in increased sales and better customer service tools and ability to effectively relate their clients’ wants, needs, and expectations to concrete features, advantages and benefits offered by the BMW X5.
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Acura SH-AWD Winter Event
SYNERGYK collaborated with a US based agency on the Acura SH-AWD North American Media Launch program that was held in Montreal the week of February 19th 2007.
Acura USA and Honda Canada Management, PR and R&D staff were present along with their Marketing firm APEX for the official media launch for the new SH-AWD technology, which welcomed automotive media and journalists from across North America. The week long program featured corporate presentations, meetings, product testing, product comparisons, and entertainment. |
 | The SYNERGYK team was an integral part of the overall success of the driving event, as they managed product sourcing for the dynamic product test-drives and comparisons. SYNERGYK Pro Drivers assisted in all product test-drives to enhance the driving experience, and to ensure maximal uptake of information regarding the features, advantages, and benefits of the new SH-AWD technology in a concrete and tangible way.
Mitsubishi Outlander and Galant Media Rally
SYNERGYK designed and produced a Rally style drive route on April 24th for members of the automotive media and press for the launch of the 2007 Mitsubishi Outlander and the 2008 Galant.
The day-long event brought media guests through a scenic and fun rally route in the St-Jean-sur-Richelieu area. The route presented them with a variety of driving surfaces and conditions; The perfect setting for media guests to test-drive and experience the new Mitsubishi products!
Upcoming Projects:
Acura Technology Ride & Drive
Mini – PDM
Cannacord - GP
SYNERGYK AUTOMOTIVE GROUP is a full service Event Management firm providing Event Marketing and Promotional Solutions to automotive industry movers and shakers, as well as advanced driver training for corporate fleet and private clients.
Services Include:
- Event Management
- Event Marketing
- Promotions
- Corporate Incentive Programs
- Advanced Driver Training
Contact
For more information on SYNERGYK Automotive Group and the services they provide, please contact, or if you would like to subscribe to our e-newsletter please contact us.
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