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Acura MDX Ride & Drive
SYNERGYK and Honda Canada continue their strong partnership with the Ride & Drive tour for the launch of the 2007 Acura MDX.
The multi-city tour kicked off in Montreal on September 26th, and concluded in Vancouver on October 17th. The In-Market training program was designed and executed by SYNERGYK, and provided over 500 Acura dealership staff with valuable information about the key features that make the 2007 MDX an empowering machine to drive.
Participants were brought through a variety of specific learning modules ranging from buyer profiles, brand values, corporate identity, performance, safety and comfort characteristics, to competitive comparisons and analysis. Each participant also had the opportunity to experience the MDX’s dynamic characteristics using in Pro Driver-assisted track and street drives.
Another well rounded program that produced remarkable results in terms of sales staff knowledge and ability to recognize their clients’ wants and needs and link them with the key features, advantages, and benefits of the Acura MDX in a concrete way.
| Volkswagen Les Essais aux Sommets 2007
SYNERGYK is bringing Volkswagen’s highly successful winter consumer test-drive tour back for another year! Watch for the VW tour “Les Essais aux Sommets” as it will be hitting Ski Stations across Quebec starting Dec 9th 2006.
The multi-city tour that travels to Ski Stations across the province of Quebec offering VIP privileges for VW owners, as well as Pro-Driver assisted product test-drives. |
 | SYNERGYK’s professional staff and highly experienced Professional Drivers / Instructors work in unison to enrich each participant’s experience with the VW lineup. They have consistently maximized brand integration and established thousands of new sales leads through their dynamic hands-on approach year after year.
The Volkswagen tour “Les Essais aux Sommets” will prove to be yet another successful program by SYNERGYK as they gear up to offer another unique and exclusive VW experience.
Imperial Tobacco Corporate Advanced Driver Training
SYNERGYK was chosen by Imperial Tobacco to deliver its Corporate Advanced Driver Training Program for its Trade Marketing Sales Representatives.
The program was developed by SYNERGYK exclusively for Fleet and Corporate clients, and has been successful in lowering direct and indirect costs associated with fleet management for companies such as Air Canada, Bayer, Bell Canada, CBC / Radio Canada, DuPont, Hewlett-Packard, Intrawest, Johnson & Johnson, Labatt, Praxair, and many more.
Upcoming Projects
1. Acura SH-AWD (Apex)
2. Holiday Wishes
SYNERGYK AUTOMOTIVE GROUP is a full service Event Management firm providing Event Marketing and Promotional Solutions to automotive industry movers and shakers, as well as advanced driver training for corporate fleet and private clients.
Services Include:
- Event Management
- Event Marketing
- Promotions
- Corporate Incentive Programs
- Advanced Driver Training
Contact: For more information on SYNERGYK Automotive Group and the services they provide, please contact, or if you would like to subscribe to our e-newsletter please contact us.
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