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2007 Acura RDX Ride & Drive
SYNERGYK and Honda Canada continue their strong partnership with the Ride & Drive tour for the launch of the 2007 Acura RDX.
The multi-city tour kicks off in Toronto on August 15th and concludes in Vancouver on the 30th. The In-Market program, which features specialty equipment, is designed and executed by SYNERGYK, providing hundreds of Acura dealership staff with valuable information about the key features that make the 2007 RDX and sporty and unique SUV.
Participants are brought through a variety of specific learning modules ranging from buyer profiles, brand values, corporate identity, performance, safety and comfort characteristics and competitive comparisons analysis. Each participant also has the opportunity to experience the RDX’s dynamic characteristics on Pro Driver-assisted track and street drives.
Another well rounded program that enables Acura dealership staff to walk away with a stronger understanding of the Acura brand as a whole and the features, advantages and benefits of the impressive 2007 RDX SUV; resulting in increased sales and customer service tools.
Les Dompteurs de Chevrolet Driver Training Program
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SYNERGYK closely collaborated with Spenard Marketing to deliver the large scale Driver Training and Marketing initiative Les Dompteurs de Chevrolet.
Over 2,800 young drivers from across the province came to Montreal and Quebec City to have the opportunity to test-drive Chevrolet’s lineup including; the Aveo, Cobalt, HHR, and the Optra. The 4-hour track time program assisted by SYNERGYK’s roster of Professional Drivers / Instructors enabled participants to hone their driving skills, changes their attitudes about their approach to driving and experience the features, attributes and benefits of Chevrolet’s products in a dynamic environment. |
 | Les Dompteurs de Chevrolet program was offered free to participants who signed up on the program’s website www.dompteursdechevrolet.ca.
Syngenta Agrisure® GT Corporate Incentive Program
SYNERGYK will be collaborating with Syngenta for the sales team introduction to its new Agrisure® GT product. The day long corporate incentive event will take place at the PMG Technologies Automotive Test Center in Blainville QC, and will feature part informative part fun activity schedule. The morning session will be reserved for Syngenta’s sales meeting and the afternoon will lead way to track-time with SYNERGYK Pro Drivers in Ford Mustang GTs! Another unique and fun way to ensure information uptake by staff all while building corporate solidarity!
Upcoming Projects
1. Acura MDX Ride & Drive
2. BMW X5 PDI
3. Imperial Tobaco Driver Training
SYNERGYK AUTOMOTIVE GROUP is a full service Event Management firm providing Event Marketing and Promotional Solutions to automotive industry movers and shakers, as well as advanced driver training for corporate fleet and private clients.
Services Include:
- Event Management
- Event Marketing
- Promotions
- Corporate Incentive Programs
- Advanced Driver Training
Contact
For more information on SYNERGYK Automotive Group and the services they provide, please contact, or if you would like to subscribe to our e-newsletter please contact us.
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