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SYNERGYK to Lead 2007 Honda FIT Ride and Drive
SYNERGYK Automotive Group Inc. has been selected by Honda Canada Inc. to implement the introduction of the 2007 FIT and the National Ride and Drive.
The three part initiative includes; Sales training, VIP Dealer Introduction and Media events and will take 3 teams simultaneously moving across Canada in 16 cities, beginning in September and finishing in October. SYNERGYK will draw upon their experience of successfully producing Honda Canada's Civic Media launch, with their Honda-BAR F1 Team and drivers, Jenson Button and Enrique Bernoldi.
SYNERGYK Manager Director, Steve Wester, explained “Leading such a time-sensitive and complex initiative is challenging, however, along with our solid relationships with National suppliers and team of highly skilled professionals, we will rise to the occasion and exceed our clients’ expectations, as we have done time and time again.”
SYNERGYK Automotive Group Inc have established themselves as Canada's premier Ride and Drive company having also secured additional contracts to execute large scale experiential driving events from both Volkswagen Canada and Volvo Canada.
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Continental Tire Artic Blast II Media and VIP Event
SYNERGYK planned and executed the Continental Tire Arctic Blast II product testing event that took place at the scenic setting in Northern Quebec early February. The upscale event welcomed both, media and VIP dealers from across Canada and the U.S.A.
The turn-key program involved our drive team of expert to pre-event testing and program preparation, which also featured purpose-built closed circuits. The exclusive event also included hosting the entertainment portion of the program consisting of fine dining, dog sledding and other winter related activities. |
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SYNERGYK and VW web-based Media initiative
Long-standing partners, SYNERGYK and VOLKSWAGEN continue their alliance by collaborating on a series of promotional videos for VW’s Canadian website: www.vw.ca.
The highly anticipated project brought together a diversified storyline featuring exciting footage of VW models in action which grasped navigators’ attention all while delivering valuable product information based on a variety of driving experiences and choices; bringing the VW experience directly to consumers in a unique and tailored online experience.
Upcoming Projects:
1. Les Dompteurs de Chevrolet
2. Mitsubishi Media Route
3. VW Summer Kiosks
SYNERGYK AUTOMOTIVE GROUP is a full service Event Management firm providing Event Marketing and Promotional Solutions to automotive industry movers and shakers, as well as advanced driver training for corporate fleet and private clients.
Services Include:
- Event Management
- Event Marketing
- Promotions
- Corporate Incentive Programs
- Advanced Driver Training
Contact
For more information on SYNERGYK Automotive Group and the services they provide, please contact, or if you would like to subscribe to our e-newsletter please contact us.
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