Falken Tire launches their North American winter tire
SYNERGYK has been selected by Falken Tire Corporation to assist their marketing team in implementing the launch event and promotion of their Eurowinter HS 439 tire offering for North America. This new winter tire was made to deliver the ultimate performance for the most extreme winter conditions.
This very important ride & drive event was held at a race track in Mirabel and hosted over 60 guests from trade Medias, North American distributors and Falken executives. Guests were greeted and treated to three exciting days of activities in both Montreal and the majestic Tremblant resort.
For the drive event management portion of the program the Synergyk team designed a series of testing surfaces to highlight the demands of today’s high performance drivers in real world, inclement driving conditions.
On the hospitality front, Falken guests selected from a multitude of winter activities which included the discovery of dogsledding, snowmobiling as well as introduction to curling.
From the guests arrival at the airport Synergyk organised and coordinated the transfers, premium accommodations, restaurants, vehicle acquisition, tires changing, drive activity and winter wonderland activities. Every evening the guests savoured a culinary experience in the finest local restaurants.
As the successful event ended, M. Bruce Ware, VP of Sales declared; “The event was incredibly well organized and everyone really enjoyed themselves. After speaking with most of the dealers, they all were extremely positive and said the event was the best they had attended.”
He went on to add; “The dealers were impressed and there is no doubt in my mind that they will purchase additional tires as a result. On behalf of the entire sales force, thank you.”
Rogers – Fleet driver training
As a long time client, Rogers Canada called upon team Synergyks’ expertise for their fleet driver training in both Quebec and New Brunswick. This year’s program was twofold and included on-road driver training sessions complimented by dynamic exercises on a closed course. The second part of the training was composed of a towing and off road vehicle (snowmobiles) safety program tailored to Rogers Health and Safety initiatives for their work force.
By adding dates, availability and quality driver training, SYNERGYK reinforces its position as a leader in fleet driver training by delivering across Canada many skid control courses and driver safety hands-on training.
Audi A4 Consumer Experience Event
Partnering with AMCI-USA last November, SYNERGYK product specialists, professional drivers and brand ambassadors represented AUDI Canada in the execution of the major markets mall tour promotional campaign for the New 2009 AUDI A4.
“SYNERGYK’s assistance was invaluable. Their understanding of the targeted environments and consumers, their capacity to relate to 'out of the box' campaigns and the quality execution of their professionals has helped us stand apart in a busy marketing landscape”, said the AUDI representative on site.
SYNERGYK AUTOMOTIVE GROUP is a full service Event Management firm providing Event logistics and staffing to automotive industry movers and shakers, as well as advanced driver training for corporate fleet safety.
Services Include:
· Professional Training ; Ride & Drive
· Automotive Promotions
· Corporate Events
· Media Events
Contact:
For more information on SYNERGYK Automotive Group and the services they provide, please contact, or if you would like to subscribe to our e-newsletter please contact us.
Véronique Roy
Communications Director
SYNERGYK Automotive Group Inc.
681 De la Sablière
Bois-des-Filion, QC
Canada, J6Z 4T2
Toll free: 1-888-325-7734
Telephone: 450-965-7735
Fax: 450-965-7736
Email: info@synergyk.ca
http://www.synergyk.ca/en/
Home
