Consumer Test Drive Events at International Sports Festival
Summary: SYNERGYK brought a leading automotive giant’s impressive consumer test-drive program to the ground breaking Summer Sports Festival in Whistler, BC during two action-packed weekends where they welcomed over 37,000 athletes and spectators.
The public test-drive program fit right into the thrilling event as it got spectators into the action which featured an impressive product display area supported by Product Specialists, as well as a dynamic driving portion, where guests were given the chance to pair up with a Synergyk Professional Driver and drive one of the many demo vehicles in street & off road segments through breathtaking scenery. In addition, special perks were offered to existing clients of the brand, such as VIP parking and car detailing.
Results:
- Excellent management of ressources and budget
- Established new relationships between the brand and consumers within a relevant context
- Strengthened existing relationships with clients
- Delivered valuable product information to consumers
- Provided proving grounds for consumers to experience the product features, attributes and benefits for themselves
VIP Customer Days for a major European Automotive Manufacturer
Summary: A week-long consumer drive that welcomed over 1000 brand-specific potential clients who were pre-selected by the Manufacturer. Synergyk’s Product Specialists were on hand to deliver valuable product information and answer specific questions from the participants. Guests were welcome to experience the product on a purpose built closed-circuit with Professional Drivers as their co-pilot!
Results:
- Consistent visibility and message delivery
- Strengthened existing relationships with clients and potential clients
- Delivered valuable product information while providing an outlet to experience the product’s features, attributes benefits.
- Increase in local product sales
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