Leading Tire Manufacturer’s Product Test and Comparisons
Summary: SYNERGYK planned and executed a product testing and comparison drive event for a leading tire manufacturer. The event took place at the newly developed ICAR Track in Mirabel Quebec. The upscale winter event welcomed VIP dealers from across North America.
The multi-day program involved the Synergyk Pro Driver Team and Product Specialists who lead participants through circuits and training drills on a variety of controlled winter driving situations with a wide variety of test vehicles.
Results:
- Seamless cross-border logistics
- Vehicle, equipment and staff sourcing above clients expectations
- Perfectly illustrated the handling and performance differences and safety issues
- Dispelled the myth that SUV with AWD have excellent winter (snow) traction
National Ride & Drive for Leading Japanese Automotive Manufacturer
Summary: The multi-faceted In-Market training program, which featured an in-class presentation supported by a Dynamic Closed Course Proving Ground and a Street Drive, toured all major Canadian markets and addressed over 300 client advisors and dealership sales staff.
SYNERGYK’s seasoned personnel, including event managers, Pro Drivers, coaches, and support staff ensured that every program detail was taken care of, making this Ride & Drive an exciting, fun, and educational event for all involved.
Results:
- Stellar participant appreciation scores
- Strengthened dealership staff’s understanding of product technologies
- Enables dealership staff to effectively demonstrate new and key features connect to consumer needs regarding performance, safety and comfort characteristics
- Increased sales and overall customer satisfaction
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